Annika Widén
Profile picture for user Annika Widén

After having worked within administration and customer service on the Italian market for many years, Annika got to know about 3D2B in 2007 and really loved the idea of being able to work “at home” while living in Italy. She was hired and started doing business development on the Swedish market. After a year she became Team Leader for the Nordic countries and this is still her position. She is responsible for the performance of a team of 8 people as well as their training. She makes sure that everybody meets the goals and does so with motivation and team spirit. She is SPIN certified and also has a certification in MI, Motivational Interviewing.


In her free time Annika likes writing. She writes mostly in her own language, Swedish. She has written a book, many articles and has her own blog. She also teaches English to Italians.

Written by: Annika Widén

Why Your Script Doesn’t Work

If you’re not getting results from your business-to-business telemarketing calls, it’s time to throw out the script. It might sound scary because your script is your crutch. It makes you feel completely comfortable that you’ll know exactly what to say when you get on the phone.

But while your crutch helps you walk more smoothly through the call, if you’re not succeeding, you’re walking in the wrong direction.

How can a perfectly crafted script lead to poor results?

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Written by: Annika Widén

Do you want to rock your business-to-business telemarketing results?  If so, reading these six rock star tips could be your prelude to success.





Written by: Annika Widén

In the run up to a trade show or event, managers typically focus on creating an attractive booth, glossy literature, and the presentation and catering. After all, that's where the big money goes. But to increase your return on investment substantially and maximize B2B lead generation, you need an integrated marketing approach that includes a dose of pre-planning.