Marketing Services & Systems

Automated outbound sales campaigns allow businesses to avoid traditional spray-and-pray tactics and generate up to four times more sales opportunities. When CRMs were developed in the 1980s, the aim was to help sales reps optimize daily schedules, prioritize routine tasks, and ensure qualified prospects were contacted on time. Outreach.io—now nearly a decade old—elevates outbound campaigns further, enabling sales teams to use email, cold calling, and other outbound tactics to reach out to sales prospects and create automated sequences for effective lead generation. As an Outreach.io reseller, 3D2B helps clients streamline sales activities and spur better sales outcomes.

Looking for a better way to converse with sales prospects? Sales sequencing is a highly effective way of removing the guesswork in the sales process.

No deal is guaranteed for a sales team, even during the most stable times. The deal-making process is often a delicate balancing act, and sales teams need all the support they can get. Deal management helps sales teams determine the health of their pipelines faster, which enables them to achieve better outcomes more swiftly. Done right, it ensures a consistent, reliable framework for sales success.

Sales engagement software helps businesses streamline their sales process using tools, sales messaging management, and task and workflow automation. If your organization is looking for a way to combine its sales and marketing efforts to create automated, personalized sales journeys, a sales engagement platform is the way to do it. 3D2B is now an Outreach reseller, offering clients this innovative automation platform that eliminates repetitive tasks and busy work for sales representatives and other sales professionals, including business developers, inside sales, and sales management teams. This post takes a closer look at what Outreach can do for your organization.

As January 2020 proved, the world can shift on a dime. In a matter of weeks, we went from hearing about a handful of coronavirus deaths to realizing the breadth of the pandemic to going on global lockdown.

Leads have been the source of a long-standing battle between marketing and sales. Marketing claims that reps don’t follow up on the leads they generate.

When it comes to account-based marketing (ABM) today, data is the name of the game.

Admittedly, ABM is based on a time-tested, traditional sales strategy: identify and sell to prospects that match the needs and demographics of your best customers. An effective salesperson can easily target three to five significant accounts and build deep relationships without extensive data.

But to make ABM the centerpiece of your department’s sales efforts, you need to scale your process. And the key to scaling your ABM is your ability to manage your data, integrate with third-party data and identify the critical insights. 

According to Gartner, Customer Relationship Management (CRM) became the largest software market in 2017. This large and growing market has lured many companies into the business. Given the plethora of CRM solutions, it’s easy to become overwhelmed figuring out which one is right for your organization. 

What you’re looking for is a CRM solution that enables you to achieve your objectives, fits with your existing systems and allows you to maximize your sales opportunities.
Given that, here are some steps to finding the right CRM.

A lead management system lays out your standard practices for working with leads efficiently and effectively. It outlines how to create leads and transform them into sales.
So how do you know whether you need lead management?
If you see any of these six signs in your company, you have an opportunity to boost results by implementing a lead management process or strengthening an existing one.

The date for compliance with the European General Data Protection Regulation (GDPR), May 25, 2018, is approaching fast. Are you ready? Read on to understand what GDPR is, why it exists, how it affects consumers and what marketers and their organizations need to do to abide by it.

What Is the GDPR and Which Companies Need to Comply?

The GDPR requires that all businesses that use European Union (EU) citizens’ personal information, no matter where their headquarters are, must observe privacy regulations related to that data. Given the global nature of most large corporations, it’s likely most need to prepare to fulfill GDPR guidelines now.

GDPR includes rules related to how companies collect and protect personal data. The cost of non-compliance is up to four percent of an enterprise’s worldwide revenues or 20 million Euros, whichever is higher. Clearly, non-compliance can have damaging effects on an organization’s bottom line.