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Appointment Setting

8 Tips to Rev Up Your B2B Appointment Setting Process

Written by Wednesday, 20 February 2019 00:00
8 Tips to Rev Up Your B2B Appointment Setting Process
Is a lack of appointments putting your company’s growth on hold? Because B2B appointment setting is a challenging task, it’s an all-too-common problem. Here are some tips to help you increase your sales appointments.
The Essential Role of Telemarketing in Account Based Marketing
“More than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.” — Sirius Decisions, 2015 State of Account Based Marketing Account based marketing (ABM), a term coined by ITSMA in 2004, is not new. As shown by Sirius Decision’s research, however, it is gaining traction. Companies are voting with their wallets by investing in technology to support the strategy. What Is Account Based Marketing? Account based marketing recognizes that large organizations have tremendous sales potential, and each should be treated as its own market. Instead of fishing for business with a net, this strategy is like fishing with a spear. There is no waste. Vendors identify their targeted large accounts and focus on each holistically. With some Fortune 500 companies reaching revenues higher than the GDPs of some nations, there’s a strong rationale behind this approach.
The Best B2B Appointment Setting Technique…Ever
We hear so much these days about the customer-driven buyer’s journey and that more than half of the sales cycle occurs without prospective customers contacting a sales representative. The new buyer’s journey puts ever-increasing pressure on marketing departments to handle the pre-sales process. Although marketing technology, with its lead scoring, data integration, and automated content delivery tools, can help marketers respond quickly to inquiries online and deliver targeted content, it’s often not enough. That’s why the best marketers still match high tech with the human touch—especially when their product line is complex, and the sales cycle is long. It’s not enough to capture a lead, follow up, pass the lead to sales, and hope for the business. You need to turn requests into qualified leads and ideally sales-enabled leads. Marketing’s job is to get salespeople in front of prospective customers. And one of the best ways to do that is…

Step by Step to B2B Appointment Setting Success

Written by Wednesday, 26 November 2014 00:00
Step by Step to B2B Appointment Setting Success
Even in a world where people are able to conduct much of their business virtually, face-to-face meetings still play an important role. In fact, Meetings Professionals International conducted research that shows 40% of prospects convert during in-person meetings. So, how do you get more live appointments? Follow this step-by-step process to fill your salespeople’s calendars with well-qualified sales appointments:
How to Win Appointments With B2B Decision Makers
Business-to-business appointment setting is essential because you need to get in front of decision makers to grow your business. But sometimes it seems like a brick wall is standing between your company and your goals. So here are some best practices that will help you set appointments and ultimately achieve your objectives.
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