Increase Sales-Ready Leads by 50% with Lead Nurturing
The Endless Treadmill of B2B Lead Generation
|"Companies that excel at lead nurturing generate 50% moresales-ready leads at 33% lower cost."– Forrester Research|
Do you feel like you're trying to keep up an endless treadmill of lead generation? You may be generating more leads, but if you're like most B2B marketers, you're still not keeping up with your salespeople's demand for qualified leads.
Master the Long Buying Cycle With Lead Nurturing
Buying cycles for complex products can last months, even years. And sales people who are striving to meet this quarter’s quota want leads for decision-makers who are ready to buy now.
The good news is that you may not need to generate more leads. You just need to nurture your current leads until they’re red-hot and ready to sit face-to-face with a salesperson. And, by the way, nurtured leads are more likely to buy, spend more, and remain loyal.
Turnkey Lead Nurturing Services
Our lead nurturing services are a turn-key solution to stop leads from leaking out of your sales pipeline, create more sales-ready leads, and increase your conversion rates. We offer:
- Relationship Building With the Human Touch
- Personalized Nurturing
- Multi-Touch Campaigns Multiply Results
- Content Creation
- Test, Analyze, and Optimize Campaigns
We focus on building trusting relationships – reaching out to prospects on a human, emotional level. That’s how we break through the clutter, establish a true connection, and gain credibility.
Email marketing alone cannot nurture needs in a personal way. We nurture with friendly, intelligent two-way phone conversations – not scripted calls or one-size-fits-all campaigns.
And through the process, we learn about the prospect’s challenges, his or her decision-making process, sales objections, and more. Armed with this information, we discover what it takes to jump-start a stalled sales process and move it forward, all the time providing relevant information that keeps prospects engaged.
While the power of conversation is the mainstay of our nurturing services, we also leverage other marketing tactics. We weave email marketing and relevant content into our nurturing program to multiply results.
To nurture prospects you need a steady supply of relevant content. We’ll research your target market to learn the questions decision-makers are asking. Then, one of our seasoned business-to-business writers will interview your internal experts, and conduct secondary research to build a foundation of knowledge. l We use this research to create blog posts, e-books, white papers and more to be used in the nurturing process, that educate your prospects and build their trust in your company.
We don’t assume your campaign will fire on all cylinders on day one. But everything we do is backed by customer relationship management (CRM) and marketing automation systems that enable us to test, analyze, and optimize tactics, maximizing your return on investment.
Our experienced business development specialists are mature enough to focus on the prospect’s needs and become their trusted advisor. They’re trusted by our well-known business-to-business clients such as Akamai, Riverbed, and VMware, to represent them professionally. Learn more about the 3D2B difference
Start Nurturing Your Leads Today
There’s no need to start a time-consuming, costly internal telemarketing campaign in order to make sure no more leads go to waste. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how you can start passing nurtured, qualified leads to your sales people now.