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Win Loss Analysis | Formula for Sales Success

Develop Your Formula for Success With a Win/Loss Analysis

It’s painful. You’ve put hours and hours into pursuing a business opportunity, and then you get the news: You lost the sale. You were so close, but you didn’t cross the finish line. Why did you lose the sale? The reasons you come up with are just guesses. The only sure way to discover the truth is to talk to your prospects.

Equally important is why you won a sale. What if you could discover the winning components of that sale and duplicate it again and again? To find the answers, you need to talk with your new clients.

Whether you have won or lost a sale, if you discover the reasons why, you can gain deep insights into what’s working and what’s not, enabling you to develop a formula for success.

You may not, however, have the staff to ask the questions. Or you might understand the power of an un-biased third-party to do the research and gain candid responses. Either way, we have the solution: We’ll do it for you.

Our professional business development specialists will call and converse with prospects who chose not to buy from you, as well as new clients. They’ll discover why you won or lost a sale. This enables you to:

  • Differentiate Your Products and Enhance Your Messaging
  • You’ll uncover your prospects’ problems and needs, and how your competitors are positioning themselves. These insights will enable you to differentiate your products and solutions in your marketing materials and finesse your sales presentations.

  • Refine Your Target Market and Increase Sales Impact
  • Perhaps you’ll discover a market niche that’s primed for your product and the way you do business. Whether the niche is defined by company size, industry, or something else, you’ll be able to refocus your sales efforts where they’ll have the greatest impact.

  • Discover Market Needs
  • Maybe your product doesn’t have all the features or services prospects need and want. You’ll learn what’s missing and be able to evaluate whether to add it to your repertoire.

  • Answer the Ever-Present Pricing Question
  • Your sales people say your prices are too high. Maybe. Maybe not. Discover whether your high price is driving sales away, or if you’re leaving money on the table.

  • Tune Up Your Sales Process
  • We’ll identify flaws in your sales process, whether they’re building rapport, staying in touch, or closing the sale. You’ll know exactly where your process needs a tune-up to make it run like a well-oiled machine.

  • Help Your Sales People Perform Better
  • You’ll be able to provide constructive criticism for sales people, so they can learn from their successes and mistakes.

Time-Tested Processes and Experienced Professionals

Through years of experience in win/loss analysis, we’ve developed time-tested processes and interviewing techniques. Our highly educated, skilled interviewers ask friendly, open-ended questions. They listen attentively, following up on key threads of the conversation to unravel deep mysteries in the buying process and the buyer perceptions. Find out more about the 3D2B difference.

Discover Your Formula for Sales Success

There’s no need to learn how to conduct win/loss analysis yourself or develop an internal team to do the work. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how you can start your win/loss analysis project now.