B2B Lead Generation Webinar -- How the Human Touch Optimizes Lead Generation

Did you know that B2B marketing organizations across the globe—78% of them to be exact—say that generating high-quality leads is their greatest challenge?

Join Jeff Kalter and Amanda Ferraioli to learn: 

  • How the Internet has shifted power to buyers
  • The one ingredient that’s sorely lacking in many B2B lead generation strategies: the human touch
  • How to add a memorable human touch to your lead generation activities
  • How to qualify leads based on BANTS criteria (budget, authority, need, timing, and solution)