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Jeff Kalter
Profile picture for user Jeff Kalter

Born and raised in New York City, Jeff Kalter graduated with a Bachelor of Science from New York Institute of Technology. Jeff began his professional career at Bruce Supply Corporation, a leading industrial supplies distributor in the United States. Thereafter, Jeff co-founded Central Foundries Inc., a global importer and manufacturer of cast iron and copper products.

In the late 90s Jeff moved his family to Munich, Germany, where he gained experience in the consumer market acting as Advertising Designer for companies such as ESCADA and Altmarkt Gallery.

Jeff was then recruited by a leading outsourced customer acquisition company responsible for global clients, including TOSHIBA, Cisco Systems and 3Com. His responsibilities included developing, implementing and driving customer acquisition programs with proven revenue of over 100 million USD.

In 2003 Jeff co-founded 3D2B in Rome, Italy. Today, Jeff is the CEO of 3D2B and resides between Rome and New York City.

Targeting prospects based on intent. An overview of the tools and process

Written by: Jeff Kalter
Targeting prospects
Today, the typical B2B buyer completes their buyer journey before they engage with one of your sales reps. But what if your team could get ahead of this reality? Our latest blog reviews how intent-based targeting helps you improve marketing effectiveness by targeting prospects based on their purchase intent. To incorporate intent-based targeting into your outreach process, you need intent data, which enables your sales team to identify candidates who are actively searching online for your product or service. We review the tools and processes.
Published in:
Lead Generation
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An Overview of Outreach.io and how sales can best use it

Written by: Jeff Kalter
Sales engagement software helps businesses streamline their sales process using tools, sales messaging management, and task and workflow automation. If your organization is looking for a way to combine its sales and marketing efforts to create automated, personalized sales journeys, a sales engagement platform is the way to do it. 3D2B is now an Outreach reseller, offering clients this innovative automation platform that eliminates repetitive tasks and busy work for sales representatives and other sales professionals, including business developers, inside sales, and sales management teams. This post takes a closer look at what Outreach can do for your organization.
Published in:
Lead Management
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A strategic overview of B2B database tools and how to best use them

Written by: Jeff Kalter
The success of any B2B sales strategy largely depends on the strength of a company’s database. That’s because when you know essential details about your leads, you have a better chance of engaging them. And when you engage leads, they’re more likely to convert, which means more customers, sales, and revenue.
Published in:
Lead Generation
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How to Find the Buying Team Members for a B2B Sale

Written by: Jeff Kalter
Most B2B sales include distinct buyer tasks, including recognizing a problem, evaluating and comparing available solutions, and selecting a supplier. They can also include anywhere from six to ten decision-makers. In short, it’s a complex process where traditional sales and marketing strategies are becoming obsolete, and sales reps are facing the challenges posed by digitally dominant buying behaviors.
Published in:
Appointment Setting
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5 Ways to Grab A B2B Prospect's Attention

Written by: Jeff Kalter
Grabbing a prospect’s attention and keeping it long enough to secure their interest is often the most challenging part of a sale. But once you make that connection, the rest of the sales process can flow smoothly, as most people want to do business with someone they feel understands them.
Published in:
Lead Generation
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The Top 3 B2B Lead Qualification Frameworks in 2022

Written by: Jeff Kalter
“No matter what you do, don’t pass leads directly to the sales team.” — Jon Miller, Marketo Data from a MarketingSherpa report indicates that over 61% of B2B marketers pass all leads directly to their sales team, of which only 27%, on average, are qualified. Lead generation is complicated. According to a survey from HubSpot, about 61% of marketers have reported generating leads as one of their biggest marketing challenges.
Published in:
Lead Qualification
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How a Business Development Team Can Help You Land Appointments

Written by: Jeff Kalter
In years past, when companies have considered either onboarding business development reps (BDRs) or hiring a third-party provider of a professional business development team, they’ve made certain assumptions: • BDRs traditionally were viewed as entry-level roles that often led to sales. • Business development teams typically were not recognized as professionals in their own right, let alone the lynchpin to growing a business. That, however, has changed.
Published in:
Tele-Services
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Moving From MQLs and SQLs to Conversation-Ready Leads

Written by: Jeff Kalter
Since James Oldroyd's 2007 Lead Response Management Study, we've known that speed counts. The difference between a sales rep successfully connecting or not with a lead can come down to minutes. Oldroyd reported that reps who responded within five minutes were 100 times more likely to be successful.
Published in:
Lead Qualification
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B2B Telemarketing: How This Workhorse Still Powers Sales in 2022

Written by: Jeff Kalter
People sometimes question whether B2B telemarketing and tele-sales are effective in today’s business environment. Yes, I am pleased to report that teleservices are still workhorses you can count on within your sales and marketing arsenal. In fact, they may be more important in 2022 than ever before.
Published in:
Tele-Services
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Inbound and Outbound Marketing: The Perfect Match

Written by: Jeff Kalter
The simple act of putting up a sign to announce something for sale is advertising. More specifically, it's outbound marketing. It's the oldest and simplest form of marketing. Today, we include in the mix newspaper, radio advertising, television commercials and pay-per-click ads, all of which are passive outbound marketing. Then you have your proactive outbound marketing, such as cold calling, email blasts and direct mail. Bringing it all together, you have your account-based marketing.
Published in:
Lead Qualification
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