Francesco Adamo, is a native Italian, fluent in English. Francesco began his professional career in the UK, working as a Marketing Analyst in a global B2B communications and marketing services company. In 2005 Francesco joined the 3D2B Team as a Business Development Representative for SAP. Today, almost 13 years later, Francesco is Senior Project Manager on key client accounts such as; Stratasys, VMware, and NetIQ.
Francesco has an extensive education in Political Science, English, and History. Francesco attended; University of Pavia, Cambridge and “Goldsmiths College” at the University of London where he obtained his degree.
To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Both sales and marketing should agree on this definition. Then you’ll need to set up processes and standards for lead nurturing, communication between sales and marketing and lead scoring.
Define a Good Lead
Leads become lost because sales and marketing people have not defined what a good lead is or clearly identified who is responsible for lead nurturing.