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Sabrina Ferraioli
Profile picture for user Sabrina Ferraioli

As Co-Founder and VP Global Sales of 3D2B, Sabrina brings extensive international marketing and sales experience to the company.

Sabrina's professional experience includes six years in New York City as Marketing and Promotion Manager at Hachette Filipacchi's Consumer Electronics Group -- a series of consumer electronics magazines with worldwide distribution.

After relocating to Europe, Sabrina became Account Director at TECHMAR, a leading American customer acquisition company with locations throughout Europe and the U.S. Based in Munich, Germany, Sabrina was responsible for Key Account Management and driving EMEA business development strategies for clients such as HP, Oracle, and Olivetti – an annual combined sales quota of over 210 million USD.

Today, Sabrina is VP of Global Sales, driving 3D2B to new heights. She works closely with the executive management team, establishing the vision for the company and ensuring that all revenue objectives are met. As VP of Global Sales, Sabrina is responsible for building and managing the 3D2B multi-national sales organization, driving all new and existing sales revenue, and developing and implementing new business strategies to acquire, retain and grow 3D2B’s global client portfolio and revenue. 

Sabrina holds a Master's Degree in Advertising from New York Institute of Technology in New York City and is fluent in English and Italian.

Written by: Sabrina Ferraioli

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?

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Written by: Sabrina Ferraioli

How many times have you heard that sales is a numbers game? And if you want to boost your B2B sales results, you need to commit to making more calls?

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Written by: Sabrina Ferraioli

As we settle into the deepest part of winter and even temperate climates are feeling a drop in the mercury, let’s heat things up with a look into what we can expect in inside sales in 2020 and beyond.

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Written by: Sabrina Ferraioli

The handwriting has been on the wall for several years. Inside sales teams are expanding in size and growing in importance, and they aren’t showing any signs of slowing down.

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Written by: Sabrina Ferraioli

The holidays are upon us. People are scheduling company parties and trying to spend more time with their families and less in the office.

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Written by: Sabrina Ferraioli

Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that come to mind when we think about artificial intelligence (AI).

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Written by: Sabrina Ferraioli

When the InsideSales.com research lab surveyed sales leaders about their top challenges, one of their questions caught our attention. InsideSales.com asked, which is more challenging, building a pipeline or closing a sale?

More than six in ten respondents (63.48%) identified building the pipeline as a more significant challenge. It stands to reason. If you have built a strong sales force, developed an excellent training program and have clear messaging, then all you need is a pipeline full of qualified buyers interested in what you are selling.

Building your pipeline may not be a matter of attracting and adding more leads into your funnel. You may not be converting enough leads into prospects … buyers that are primed and ready to speak with your sales reps. In other words, it’s not always a problem with leads going into the pipeline; it’s a problem with the output. Leads are leaking out or not filtering down the funnel, and not enough are becoming sales appointments. 

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Written by: Sabrina Ferraioli

Marketing Qualified Lead (MQL). Sales Accepted Lead (SAL). Sales Qualified Lead (SQL). Why should you care, as long as the leads are qualified? Right?

It matters more than you think. Of all the leads in your sales funnel, only 3% are active buyers at any given time. Another 7% may be intending to buy shortly. The other 90% are either not yet ready to buy, do not have a need or are not interested in buying from you.

But who falls into what category? Lead qualification can help you make that determination. In turn, a lead—properly qualified—allows your salespeople to focus their efforts where it matters most. 

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Written by: Sabrina Ferraioli

There’s no way around it. Cold calling is a challenge. That doesn’t mean you should stop making the calls. Instead, get smarter about your cold calling strategy, which is possible with today’s data tools. They can help you be smarter about your contacts and provide insight into their buying plans that gives you the competitive edge. Brushing up on your sales techniques and being persistent about making calls also pays dividends.

Here are some quick tips to make cold calling work better than you ever thought possible.

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Written by: Sabrina Ferraioli

Not long ago, enabling customers to contact your business through multiple channels — voice, email, web forms, fax, chat and text messages — was on the cutting edge. In this way, customers were empowered to start conversations with companies through whichever communication means worked best for them. 

While companies pursing a multi-channel strategy had taken a giant step in the right direction, it turned out that they had not gone far enough. Unfortunately, each channel tended to operate in isolation, and because customers use multiple channels, that’s a problem. For instance, customers may start a conversation on chat, then call to talk with a live human being. When channels operate in silos, customers may need to repeat information they’ve already relayed, leading to disjointed and frustrating customer experiences.

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