Giuseppe D’Angelo
Profile picture for user Giuseppe D’Angelo

Giuseppe has 15+ years of extensive experience in Sales and B2B lead generation, managing Inside Marketing teams on a daily basis for inbound/outbound campaign execution, lead generation/contact data profiling, campaign planning and KPI performance. 

With his vast international background Giuseppe supports some of the world's largest players in the Information Technology industry including Cohesity, HERE Technologies and SAP.

As Senior Project Manager, Giuseppe is responsible in supporting the day to day activities for his clients ensuring that the teams individually, and collectively, reach the sales objectives and KPIs jointly set by the client and 3D2B. 

Giuseppe spent several professional years in Munich, Germany, prior to returning to his homeland of Italy in 2005. He is fluent in Italian and English.

Sadly, when it comes to lead generation, marketing has long had a problem. They can build marketing campaigns and event promotions to generate plenty of leads. But marketing’s problem is one of reputation. Sales reps believe that marketing leads are worthless. The conversion rate on poorly qualified, tire-kicking, lousy leads is so low that sales reps see them as a waste of their time and energy.
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As January 2020 proved, the world can shift on a dime. In a matter of weeks, we went from hearing about a handful of coronavirus deaths to realizing the breadth of the pandemic to going on global lockdown.

Leads have been the source of a long-standing battle between marketing and sales. Marketing claims that reps don’t follow up on the leads they generate.

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For the past few years, we’ve regularly addressed issues related to account-based marketing (ABM).

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