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Aaron Biefeni
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Aaron Biefeni is a B2B sales and marketing specialist with experience in various sectors including High-tech, Hospitality, Construction, and Professional Services. Aaron is an honors graduate of the British Columbia Institute of Technology in Vancouver, Canada, where he received a Bachelor’s Degree in Business Administration.

At the start of his professional career, Aaron learned the ropes of direct marketing through cold calling, selling everything from newspaper subscriptions and timeshares B2C, to paper documenting services and telephone lines B2B. His desire to learn, adapt, and grow while sharing successes with those around him, saw his teams always overachieving targets and quickly accelerated him into leadership positions. Building off this experience and success, Aaron has since worked with various companies to increase their sales pipelines through the development of inside sales and lead generation teams.

In his current role as a Project Manager at 3D2B, Aaron is responsible for leading international marketing programs and ensuring his teams are bringing strong ROI for his high-profile clients.

Written by: Aaron Biefeni
When it comes to the importance of follow-up, we've all seen the statistics: More than half (60%) of buyers say "no" four times before they say "yes." And yet, 44% of sales reps give up after just one follow-up. It seems many tele-sales and inside sales reps would rather play the numbers game and move on to the next lead rather than follow up with a prospect multiple times. Instead, your salespeople might be better off focusing on their techniques for overcoming sales objections. One way to do that is through storytelling.
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Written by: Aaron Biefeni

You’ve done your homework. You’ve studied a company. You’ve identified some of the key pain points experienced in the industry and determined how your product or service offers a viable solution. 

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Written by: Aaron Biefeni

As a manager, your results depend on your team’s ability to perform to their full potential. You can enable them with processes and high-tech tools, but to eke out the best performance day-in and day-out you need to focus on engaging your team in their work and developing them to be the best they can be.

Here are seven tips for doing just that. 

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