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15+ years

Sabrina Ferraioli

Sabrina Ferraioli

As Co-Founder and VP Global Sales of 3D2B, Sabrina brings extensive international marketing and sales experience to the company.

Sabrina's professional experience includes six years in New York City as Marketing and Promotion Manager at Hachette Filipacchi's Consumer Electronics Group -- a series of consumer electronics magazines with worldwide distribution.

After relocating to Europe, Sabrina became Account Director at TECHMAR, a leading American customer acquisition company with locations throughout Europe and the U.S. Based in Munich, Germany, Sabrina was responsible for Key Account Management and driving EMEA business development strategies for clients such as HP, Oracle, and Olivetti – an annual combined sales quota of over 210 million USD.

Today, Sabrina is VP of Global Sales, driving 3D2B to new heights. She works closely with the executive management team, establishing the vision for the company and ensuring that all revenue objectives are met. As VP of Global Sales, Sabrina is responsible for building and managing the 3D2B multi-national sales organization, driving all new and existing sales revenue, and developing and implementing new business strategies to acquire, retain and grow 3D2B’s global client portfolio and revenue. 

Sabrina holds a Master's Degree in Advertising from New York Institute of Technology in New York City and is fluent in English and Italian.

How to Evaluate a B2B Telemarketing Vendor

Tuesday, 19 March 2019 00:00

Imagine your company was suffering from a lack of sales appointments and your sales people were unproductive. It would be easy to overreact and look for a B2B telemarketing vendor that could solve the problem immediately.
However, you’re better off pausing to evaluate the situation holistically rather than rushing to find a one-time fix. That’s because your company may have several needs that a B2B telemarketing vendor can fulfill. So it pays to take the time to unearth a company that can take care of all your requirements and, thus, become your long-term sales and marketing partner. Here’s how to do that.

Outsourcing Your B2B Call Center: The Benefits and Concerns

Friday, 18 January 2019 00:00

It may feel like you have to run faster and faster to keep up on the treadmill of customer acquisition, growth and retention. To do so, you may need to establish a call center or expand an existing one. If so, should you go in-house or outsource your call center needs?
To help you with this decision, I compiled a list of the benefits of outsourcing your B2B call center as well as some concerns you need to address.

5 Steps to Conquering Sales and Marketing Alignment

Friday, 07 December 2018 00:00

3D2B - Sabrina Ferraioli

Research shows that businesses that reach or surmount their revenue goals are more aligned on sales and marketing than those that fail to meet their objectives. And although we’ve heard the mantra about the importance of aligning sales and marketing for years, in many companies this vision remains elusive. Why? Because it’s easier said than done. Without purposeful intervention, sales and marketing teams will continue to march to a different beat. To ensure alignment, you have to put mechanisms in place to point the sales and marketing teams in the same direction.

To do so, you can implement some of these initiatives:

Preparing for Kickass B2B Sales in 2019

Friday, 23 November 2018 00:00

Since positive economic cycles like the one we’re in now don’t last forever, it’s time to make hay while the sun shines and plan for an awesome sales year in 2019. Planning and preparation, however, takes time. So you cannot afford to wait until the New Year rings in to create your sales and marketing strategy and devise your tactics. To make 2019 strong and as panic-free as possible, plan how you will generate sales and start building your pipeline NOW.

A Roundup of Account-Based Marketing Technology

Friday, 12 October 2018 00:00

According to research, “Companies using ABM generate 208% more revenue for their marketing effort.” It’s not surprising that an increasing number of companies are adopting account-based marketing (ABM) as their go-to strategy. Following in their wake are the technology companies that provide solutions that support it. So to get started or keep your competitive edge with ABM, it pays to understand the technology landscape.
There are several steps to the ABM process. Some solutions focus on one or two steps, and others offer an all-in-one package. Below is an outline of the ABM process along with products for which customers have given their seal of approval — as of the writing of this article, they all have four or more stars on the review site G2 Crowd.

How to Identify B2B Sales Trigger Events

Friday, 31 August 2018 00:00

How often do you call a prospect to present your company’s offering and hear them say, “You called at just the right time. I was looking for [what you offer].” Or even if they don’t state that explicitly, you know it’s true because of how receptive they are to your call. It probably doesn’t happen often, but when it does, it feels good.
Would you like to increase the frequency of reaching prospects at just the right time?
To elicit more positive responses from prospects, it’s helpful to do some sleuthing to detect sales trigger events. What is a trigger event? Most often, it’s a personal, organizational or environmental change. This disruption in the status quo spurs opportunities for new vendors.
Here are some examples of trigger events: 

B2B Telemarketing Ain’t What It Used to Be

Wednesday, 20 June 2018 00:00

Sometimes it’s hard to imagine what the world of B2B business development was like 15 years ago. Many may think telemarketing today is much the same as it’s always been.

It turns out, however, that the old dog of telemarketing can learn new tricks. While inside sales reps’ central communication device is still the phone, they increasingly rely on digital tools for a more holistic approach to lead qualification and B2B business development.

To understand how technology has empowered telemarketers, a little retrospective is in order.

How to Get Qualified Social Media Leads

Thursday, 26 April 2018 00:00

How many connections do your company’s employees have on LinkedIn? How many followers does your LinkedIn company page or Twitter feed have? It’s easy to get excited as these numbers build, but does it really matter?

Yes and no.

It matters because more connections and followers can result in an increased number of leads and ultimately boost revenues. However, the sad reality is there’s no guarantee that social media buzz will transform magically into qualified leads.

So how do you transform online followings and social activity into bottom-line results? You need to integrate your social media marketing initiatives into your lead generation process. 

The Cost and Cures for Inside Sales Turnover

Wednesday, 21 March 2018 00:00

In my last post, The Causes and Ramifications of Your Inside Sales Turnover Problem, I outlined why so many companies are facing constant churn among their phone agents. The issue is driven by the challenging nature of the job, the rush to hire and fill positions quickly and the intense competition for qualified personnel. Given the lengthy time to hire a new rep and bring them up to speed (from nine months to well over a year), it’s a costly problem.

But have you ever considered how this issue impacts your bottom line? Have you had the time to slow down and think about new ways to solve it?

If not, read on. 

The Causes and Ramifications of Your Inside Sales Turnover Problem

Wednesday, 07 March 2018 00:00

You’re constantly battling with the revolving door of inside salespeople. You feel as if you’re always recruiting, hiring, training and then seeing the fruits of your labor walk out the door. It’s frustrating.

It may make you feel better to know that with turnover rates for telephone agents at 20 percent, you have plenty of company. But that doesn’t solve it. Understanding what drives the flux in inside sales is the first step in finding the solution which, so far, has eluded you.

The three primary drivers of the turnover issue include: 

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