If like most B2B companies, upwards of 97% of your calls are going to voicemail, it’s probably time to talk about the critical role voicemail plays in your call strategy. We’ve written about voicemail before and suggested strategies for getting past an executive’s gatekeeper to leave a message. But there’s more to voicemail than simply dodging a roadblock and leaving a message.
Voicemail is more than a missed connection. It’s more than a mechanical process, “Hi, this is Jane Doe from Acme. Sorry I missed you. Please call me at…” Instead, it’s an opportunity to begin a conversation — even if you end up leaving several messages before actually speaking with a prospective customer.
Consider this: InsideSales.com reports that a carefully crafted voicemail can improve your response rates by as much as 22%. A well-crafted voicemail requires planning, preparation, and practice. Let’s get to work.